Social media can power up your business by highlighting the lawn services you offer, showing off before-and-after images that demonstrate your capabilities, and positioning your business as an industry thought leader—a trusted professional. You’re in the first impressions business, and in today’s digital world, you can leverage platforms like Facebook, Instagram, and YouTube to build your brand, connect with customers, and attract new leads.
If steering a social media engine seems daunting, you’re not alone. Generating a continuous flow of landscape social media content can feel like one more task at the end of a busy day in the field. But the results are measurable. According to HubSpot, 90% of social media marketers say building an active online community is crucial to a successful social media strategy. The marketing software firm Synup showed 5.22 billion people use social media globally, and 90% of local businesses use social media.
If your lawn care brand hasn’t joined the conversation—or if you’re using social media and want to amplify your presence—here are some ways to engage your target audience on the right platforms with interesting content.
Rather than getting bogged down in the growing number of social media platforms, focus on the ones that will best showcase your lawn care company’s capabilities and results. Consider where your current customers engage online when they’re looking for services. For most lawn and landscape companies, Facebook, Instagram, YouTube, and TikTok are the best places to start because they’re visual, local, and user-friendly for posting. Your content should include a variety of visuals and videos to bring your business to life online.
Nine out of 10 Instagram users watch videos weekly, and it’s the 7th most visited website in the world with 1.22 billion users, according to Hootsuite, a social media tool that helps you create and schedule posts. Lawn care companies can leverage Instagram to show and tell their stories to local audiences while expanding their reputations as an influential brand.
This social media platform is the most familiar to many landscape companies, and some use Facebook as an alternative to a dedicated website. (Be sure you post from a business page, not a personal Facebook page.) Formerly called Facebook for Business, Meta Business Suite bundles Facebook, Instagram, and Messaging platforms so your landscaping business can manage social media across top platforms.
Share and post videos that capture how your lawn care business transforms properties. You can post maintenance tips, how-to videos, equipment demos, and time-lapse videos of services like mowing, aerations, and seasonal cleanups to showcase your range of services. Your message will reach a wide audience on YouTube, the second-largest search engine after Google, where homeowners frequently search for lawn care advice. According to HubSpot’s State of Video Marketing, 73% of respondents say that video marketing is effective at helping them improve brand awareness, engage customers, and generate leads.
TikTok is great for quick, attention-grabbing clips that build buzz, while YouTube works better for in-depth videos that explain services and build long-term credibility. Short-format videos can highlight your team in action, show before and after clips, or include on-the-spot moments from your crew. TikTok can add character to your online presence while educating your audience on lawn care best practices, positioning you as an authority.
Now that you’re focused on the right social media platforms to connect with your audience, consider what your lawn care business wants to achieve so you can craft content to align with your goals. Aside from positioning your company as an industry professional and educating clients, you probably want to drive sales, increase customer reviews, announce specials and company news, and share pictures of works-in-progress and completed projects.
Avoid overtly marketing your business and, instead, share insights that people will find helpful. Plan for a mix of content that includes videos, tips, and interactive content like polls to gain feedback from your audience—and be consistent. Decide how many times you will post per week and month, then map out a schedule.
You can use social media management tools to craft and schedule posts across multiple platforms to stay organized and save time. Platforms like Meta Business Suite include free tools for this purpose, and there are a variety of separate platforms that do the job, such as Hootsuite and Sprout Social.
It’s one thing to post regularly, but how do you know if your efforts are paying off? Tracking your social media performance helps you see what’s working, what isn’t, and where to adjust. The good news is you don’t need a marketing degree or complicated software to get started.
Find out how many people are actually seeing your posts. Most platforms show this number in your insights or analytics tab. Also, track leads and inquiries. Is your lawn care business fielding more calls, messages, or website visits after posting?
Look for patterns. Maybe your mowing videos draw the most views, while seasonal lawn care tips earn more shares. Use that knowledge to fine-tune your approach.
Most importantly, set simple goals. Whether it’s to gain 20 new followers this season or book three jobs from social media, a clear target will keep you motivated. Just like maintaining a lawn, steady attention and small adjustments add up to positive results over time.
When you align with a brand people already know and trust, your lawn care business sends a message of professionalism, authority, integrity, and quality service. A digital association with Grasshopper can build credibility, and you can integrate hashtags and references to the equipment you operate while offering educational value to your readers.
Consider including Powered by Grasshopper in the photo caption, expand your audience by tagging @GrasshopperMowers, share links to Grasshopper resources, or offer insight into how your company delivers high quality of cut.
At the end of the day, social media is no longer optional—it’s where your customers are looking for ideas, inspiration, and reliable services. For lawn care businesses, putting yourself out there online means more than just posting photos. It’s about showing your professionalism, building trust, and staying top-of-mind when someone needs lawn care services. And when you’re running Grasshopper equipment, you’re already setting yourself apart. Highlighting this investment online reinforces the quality and reliability you bring to every job.